Brand relaunch & online promotion

CLIENT: Jean-Michel Rotin – Singer & Songwriter

The Context

Jean-Michel Rotin, originally from Guadeloupe, is the creator of Zouk Rnb, which revolutionised the Afro-Caribbean musical scene. He came to us as he wanted to give his career a new direction, taking it to the next level.  Jean-Michel Rotin has always been an innovator and trendsetter in the music industry. He is launching a new music platform for all music lovers. The launch would be announced through a Live concert.

Our approach

After an initial discussion, we really understood Jean- Michel’s vision and together, we identified the key milestones we needed to achieve.We  worked on a communication strategy and a vision board to bring his new brand to life :

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We created a series of digital content to:

  • Launch the brand online: official photos with new style, video interview series, Let’s Talk Let’s Jam, short  behind the scene videos
  • Promote the concert: Flyer design, social media ads, press release
Let’s Talk Let’s Jam
Behind the scene

The Results

  • More than 20,000 video views in 2 months
  • +120% increase in engagement rate
  • +135% increase in user reach