The ModernMuse of the day: Laurence


  • Hello what’s your name and what do you do?

” I am Laurence, I am a paid search analyst. I do advertising across search, paid social and display channels.

  • What’s your preferred quote on motivation mantra

My motivation mantra is: ” keep going despite the difficulties and keep going until you reach your goal.”

  • What are you passionate about? 

I am passionate about music, this is my first love. I love Hip-Hop and can’t live without music. Because I have been passionate about music for years I wanted to be involved in the music industry in London which was complicated at the beginning.I started to tweet and retweet a lot to share a lot of music content across social networks.

  • Tell us about your journey. What are the biggest challenges you ever faced?

I remember, last May, there was a Music event called This Is Wired.  They organised a “This is Wired” Birthday and as I was following their twitter account, I saw that people could win an invitation to the event by sending an email. I sent my email and a girl got back to me and mentioned that I could get in. The day of the event I was thinking that I needed to get in touch with this girl and be smart enough not to blow out my chances and my luck.I went to the event, it was amazing, there was a lot of performances. This was my first step into the industry. In September I then had my first contract with a client.

  • What is inspiring you?

The simple thing that inspires me every day is the music and the artist because the music industry is very hard to get in. As an artist, you have to be talented and smart. Talent is not enough, you need to be smart and be surrounded by talented people who will help you to get to the top. The artists I love inspire me every day. And my Mum as well! She is a strong woman!

  • Do you think having a personal brand is important ?

Having a strong personal brand to reach your client is good but not enough. You need to get an attractive personal brand, to make sure you reach the right audience. You need to make sure that the message is straightforward because people need to remember your brand, the creativity behind it and your message. If your message is attractive enough they will remember you

  • Where do you see yourself in five or 10 years?

In 10 years I am 100% sure I will run my music digital company!

  • What is your message for the ModernMuses community?

For the Modern Muses community, my advice is to keep going despite your difficulties! “

  • Where can we connect with you?

@Tiloucia on Instagram and on Twitter


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